Our Purpose

Mental Health

While making comfy clothing with retro-inspired designs is a lot of fun, the House of Swell is about more than just that. 

When I (Connor) first launched the original iteration of the House of Swell, Swell Social, with a few friends, it didn't take long for me to completely burn out. I was a full-time student trying to learn how to create a business from scratch to help put myself through University, without flunking out of said University. Mentally, it was a lot to handle, and I quickly came to realize that there really aren't that many mental health resources that I could lean on during that time. 

If you couple the roller coaster of emotions that come from having a small business with the constant barrage of "hustle culture" posts from peers with similar business, it can get overwhelming very quickly. You feel like if you even slow the pace a bit on your self-powered treadmill you will lose everything. Which, for the record, is so not true!

I quickly came to realize that, unfortunately, this feeling of inadequacy and not being able to keep up is not a unique experience. In fact, a majority of small business owners feel this way every day.  

When I was at my darkest mentally I knew that one day I wanted to create some sort of platform in which I could speak freely about these mental health challenges that young professionals and entrepreneurs face, and that is what the House of Swell is here to do. 

For the time being, 10% of all order proceeds go towards Bounce Back. Led by the BC Division of the Canadian Mental Health Association, Bounce Back is a program designed to help young adults experiencing symptoms of mild to moderate depression, low mood, stress, and/or anxiety manage their mental health. 


We want House of Swell pieces to be staples in your wardrobe for years to come. We work with WRAP certified manufactures, hand select the highest quality garments available, and create timeless designs so that a little piece of Swell will be with you for a long time to come. 

WRAP is the world's largest certification organization for apparel manufactures. They look at the following 12 criteria when making their certification decision:

  1. Compliance with laws and workplace regulations
  2. Prohibition of forced labor
  3. Prohibition of child labor
  4. Prohibition of harassment or abuse
  5. Compensation and benefits as required by law
  6. Hours of work as limited by law
  7. Prohibition of discrimination
  8. Health and safety
  9. Freedom of association and collective bargaining
  10. Environment
  11. Customs compliance
  12. Security

Our WRAP certified suppliers all go above and beyond to ensure that they are producing ethically socially, environmentally, and economically. 

Beyond WRAP certification, we also go through an extensive sampling process in which we explore many different garments to pick out the ones that are the highest quality, which means our products last longer and are cozier than many of the apparel companies out there. 

On top of the garments themselves, we intentionally try to create timeless, simple designs that won't go out of style. In our eyes, there would be no greater feeling than to see someone wearing a 'Doing Swelll' crewneck in 30 years.